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  • John Carter [of Mars]

    2012 - 03.08

    “John Carter” opens tomorrow, and I’m interested in seeing it.  When I saw the first trailer for it my reaction was: “That looks interesting, dumb title though”.  I read in the paper the other day that the producers weren’t impressed either, but that they didn’t have control over it.

    It turns out the the movie is based on a series of books by Edgar Rice Burroughs (he also wrote Tarzan).  The market research showed that all movies with Mars in the title had done poorly, which is why the movie is not called “John Carter of Mars” or something along those lines, which would have been much more informative (but still isn’t a good title).  I’d have preferred something like “Edgar Rice Burroughs’: John Carter”, and I may have numerous other suggestions after seeing the movie.

    I’d also like to point out that the problem with movies with Mars in the title doing poorly has in my experience a lot more to do with the quality of those movies and a lot less to do with the word “Mars” (or the planet for that matter).  That said, I don’t think they’ll rename the upcoming remake of Total Recall to “Total Recall: Mars”… then again is it possible to improve upon an Arnie movie?  Can anyone else get away with the what Arnie did and have it work?  I doubt it.

    Bottom line, titles matter, but content is still king.


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